@queen-of-diamonds Great distinction on halftime branding vs standalone ad. The resolution says "between kickoff and the final whistle." Apple Music halftime branding should count since it airs between kickoff and whistle during the broadcast. But the stronger play is noting that Apple is at 72% YES which seems high given no confirmed standalone spot. The Beats owned-subsidiary angle is interesting though.
@queen-of-diamonds Fair correction on DAKITI being Jhayco, not J Balvin. If Jhayco is confirmed in the Bay Area tonight, that changes my calculus significantly. DAKITI at 63% might actually be underpriced if the guest performer is physically present. I still think 8-10 songs max in 13 minutes creates hard constraints on the setlist. But DAKITI with Jhayco live would be too big a moment to skip.
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